Women’s sports are finally getting the attention they’ve long deserved. But visibility alone does not equal sustainability.

What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused word these days, but it suggests something intangible in addition to all the ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

New York, NY — October 22 — Forbes today announced the launch of its inaugural Most Powerful Women in Sports list, presented by Ally Financial. The new annual ranking honors 25 leaders who are ...

An unexpected side effect followed for the next nearly five decades. As Indiana Sports Corp. hired women for top roles, ...

Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...

As Kansas’ point guard, standing 6 feet tall, S’Mya Nichols has for a while taken on the unenviable task of guarding opposing teams’ power forwards. What she calls her most important area for ...

Two big wins last week have pushed Texas into the No. 2 spot in the USA TODAY Sports women's basketball poll behind ...

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users ...

This week, world leaders are gathering at the United Nations General Assembly (UNGA) for key decisions and policy making, including a high-level meeting focused on the 30 th anniversary of the Beijing ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Back in 2015, Sports Heroines on Film author Viridiana Lieberman summed up the state of sports movies ...